TaxGoals — Logo & Visual Identity

A logo and visual identity project developed for a finance-focused brand.The goal was to create a clear, modern and approachable visual system that communicates structure, trust and progress.

Brand: TaxGoals

Category: Logo Design · Visual Identity

Deliverables: Logo mark, symbol, color palette, typography

Brand Identity

Logo Application

Logo Design

The logo design focused on simplicity, clarity and recognizability.A custom wordmark was developed alongside a flexible symbol, designed to work across digital applications and brand materials.

The visual identity is supported by a balanced color palette combining dark tones with fresh accent colors, reinforcing a sense of reliability while maintaining a modern feel.

Typography choices emphasize readability and consistency, allowing the brand to communicate clearly across platforms.

Visual Elements

• Primary logo and symbol

• Color palette exploration

• Typography selection

• Logo variations and applications