Fit Flow — Brand Identity

A brand identity project created for a Pilates studio, focused on balance, movement and calm energy. The visual identity reflects the studio’s philosophy of flow, body awareness and mindful strength.

Brand: Fit Flow Pilates Studio

Category: Brand Identity · Wellness Branding

Deliverables: Logo design, color palette, typography, visual direction

Brand Identity

Logo Application

Visual System

The identity is built around the concept of flow — both physical and visual.

Organic shapes, soft color transitions and minimal graphic elements were used to express movement and harmony.

Typography combines elegance and clarity, allowing the brand to feel professional while remaining warm and welcoming.